Watch a video of the company's presentation during the meeting with investors "2 years WIN".

Elephant in a box

  • Country: USA
  • Stage: Seed
  • Area: New Materials

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"The elephant" is a company that patents and develops the honeycomb made of recycled paper in the furniture and furniture industry. With the help of their solutions, the furniture becomes many times lighter, with lower transport and storage costs, and stronger.

In 1 year, the company reduced the burn rate by over $250,000 (±1/3) and restructured by focusing on B2B sales.


“We should note that at the end of 2022, we made a decision to stop spending on DTC (direct to consumer) and shift the business to B2B (business to business), which led to a decrease in the number of DTC customers in 2023 compared to 2022. This will be offset by B2B customers generating volume and revenue exceeding that of DTC.

2023 was not easy because the whole and the months to date of 2024 were mainly invested in securing a big contract with IKEA.

“We should note that at the end of 2022, we made a decision to stop spending on DTC (direct to consumer) and shift the business to B2B (business to business), which led to a decrease in the number of DTC customers in 2023 compared to 2022. This will be offset by B2B customers generating volume and revenue exceeding that of DTC.

2023 was not easy because the whole and the months to date of 2024 were mainly invested in securing a big contract with IKEA.


Reham Khalifa, Co-Founder and CEO, Elephant In A Box

In the Media:

Webit Investment Network (BSE: WIN) инвестира $200 000 в основаната в сащ - Elephant in a box

Webit Investment Network (BSE: WIN) инвестира $200 000 в основаната в сащ - Elephant in a box

Компанията създава иновации в 'нови материали' с мисия да промени едни от най-големите индустрии - мебелната и строителната.

Webit Investment Network / Apr 4, 2023
Elephant in a Box Reveals Science Behind HoST Technology

Elephant in a Box Reveals Science Behind HoST Technology

Inside lies Honeycomb Support Technology (HoST), comprised of engineered cellulose fiber sheets, cut and glued with a proprietary design and...

I+S Design / Mar 8, 2023
Elephant in a Box to Show Furniture Made From New High Tech Material at Vegas Market

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Furniture World Magazine / Jan 19, 2023
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PureWow / Jun 8, 2021
This Collapsible Sofa Is the Small-Space Solution You Never Knew You Needed

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Yahoo / Jul 9, 2019
Foldable sofa wants to be Elephant (in the Box) in the living room

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Furniture Today / Jun 12, 2019
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House Beautiful / May 21, 2019
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This sofa-in-a-box has an optional add-on that makes working from home in a small space easy and uber-stylish.

Apartment Therapy / Apr 22, 2021